Bala Malladi serves as Chief Executive Officer at Atria Convergence Technologies. Bala is a qualified Chartered Accountant, and has over 25 years of experience in the industry. He is a veteran of Unilever, where he has successfully completed wide ranging projects in India and Europe in finance, strategy, and supply chain in 17 years. He also headed the commercial function of Kimberly Clark Lever, and represented HUL (Hindustan Unilever) in this Joint Venture. At ACT, Bala leads the blue print of strategic business plans, directs all business vertical heads to define their operating roadmap, personally oversees acquisitions under ACT, and is the first in command to drive 'the ACT Way' value system across all its operations.