Novotorium works with entrepreneurs in wellness and healthy lifestyle businesses, and businesses that complement and support these sectors. The incubator provides the environment, advice, services, and funding that are needed to accelerate an emerging company. Novotorium's approach focuses on the mid to long term. The incubator operates in3,000 sq. feet with Herman Miller furniture, high speed wireless and wired Internet, big whiteboards, conference room, casual meeting spaces, an Innovation Bar, full kitchen, professional gym, big screen TV and Wii. Gary Baron, Chairman of Baron Innovation Group, owns and funds Novotorium.